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Ex Apple CEO agrees with Cook, says the Vision Pro is as revolutionary as the iPhone


Former Apple CEO John Sculley agreed with current CEO Tim Cook and compared Apple’s latest Vision Pro headset with the iPhone. Sculley compared the Vision Pro to the iPhone, calling it an “extraordinary” new product invention. He believes that the Vision Pro is a device that was developed from scratch and there is nothing like it before.

John Sculley’s endorsement of the Vision Pro

John Sculley is a former CEO of Apple who was recruited by Steve Jobs to become CEO of Apple in 1983. He served as CEO of Apple from 1983 to 1993. Sculley has endorsed Apple’s Vision Pro headset as a revolutionary product that could significantly impact Apple’s future. Sculley compared the Vision Pro to the iPhone, calling it an “extraordinary” new product invention.

John Sculley recently told FOXBusiness that Cook was “100% right” when he called the Vision Pro to join the “pantheon of groundbreaking products that have defined Apple and redefined technology as we know it.”

“I worked with Steve Jobs back when he was creating the Macintosh, and so I know what you go through with developing a whole new user experience,” Sculley said Monday on “The Claman Countdown.”

“What Tim Cook and his team have done is more than extraordinary.”

“I worked with Steve Jobs when he created the Macintosh, so I know what it takes to develop a completely new user experience,” Sculley said. “What Tim Cook and his team have done has surpassed the word ‘extraordinary’.”

He believes that Vision Pro far surpasses Oculus developed by Facebook’s parent company Meta and will significantly enhance Apple’s “shock power.” “The experience is superb in every detail. It’s like something I’ve never seen before,” Scully said.

Apple Vision Pro Arrives in Apple Stores across the US
Image source: Apple

Sculley has so much praise for the Vision Pro

According to reports, Vision Pro is the first new product released by Apple in the past seven years, and Cook personally attended its launch event at the Apple flagship store in New York City. Sculley believes Apple has done a great job integrating the Vision Pro with Macs, iPhones and iPads, and predicts there will be countless apps that will interact with the headset.

“They really came up with something that is radically different. And it’s not like former devices which people would put on as goggles, where you would get a headache after 15 or 20 minutes: It’s, really well-thought through, and they took their time to get it right,” he said.

With regards to the price, he said with such novel innovation, the price is not unexpected. The Apple Vision Pro price starts at $3,499  for the 256GB. If you need the 1TB version of the device, you will have to spend an extra $400. This device starts at $3,899.

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Just like Sculley, Cook also has so much praise for the Vision Pro. He has made several comments about the Vision Pro, Apple’s mixed-reality headset. In an interview, he referred to the Vision Pro as “Tomorrow’s Engineering, Today,” and the “most advanced piece of electronics equipment out there”. Cook also mentioned that the early version of the Vision Pro was bulky and not wearable, describing it as a “monster” and an “apparatus”. Also, he shared his personal experience of using an early prototype of the Vision Pro. This shows the company’s excitement and exploration in developing the product. Furthermore, Cook expressed his daily use of the Vision Pro and the significant internal and external excitement about the device.

Apple Vision Pro

The potential impact of the Vision Pro on Apple’s future

The potential impact of the Apple Vision Pro is significant across various industries. The device, which combines augmented and mixed realities, is expected to usher in a new era of spatial computing. It will redefine the way users interact with technology. In the field of digital marketing, it is predicted to lead to transformative shifts. It will enable the creation of highly custom ads that cater to users’ specific environments in real time.

Furthermore, the Vision Pro is anticipated to have an impact on the fashion, luxury, and retail industries. It is a luxury accessory and could eventually make a fashion statement. Also, the device is expected to influence the future of AI and design, offering new opportunities across various fields. It will offer new trends in industries such as education, entertainment, gaming, healthcare, engineering, and architecture. While the device presents opportunities, it also raises ethical, social, and technical questions that need to be addressed.


The endorsement of Apple’s Vision Pro headset by former CEO John Sculley, along with the enthusiastic praise from current CEO Tim Cook, underscores the revolutionary potential of this groundbreaking product. Drawing parallels to the iPhone, Sculley’s endorsement emphasizes the transformative impact that the Vision Pro could have on Apple’s future and the broader technology landscape.

With its integration of augmented and mixed realities, Vision Pro promises to redefine user experiences. It also promises to reshape interactions with technology across diverse industries. Cook’s description of Vision Pro as “Tomorrow’s Engineering, Today” reflects Apple’s commitment to pushing the boundaries. It continues to push he boundaries of innovation and deliver cutting-edge solutions to consumers.

As Apple enters a new era of spatial computing with the Vision Pro, its potential impact spans various sectors. It stretches from digital marketing to fashion, luxury, and retail. The device’s ability to merge virtual and physical worlds opens doors to unparalleled opportunities. It would work well in education, entertainment, healthcare, gaming, and beyond.

Author Bio

Efe Udin is a seasoned tech writer with over seven years of experience. He covers a wide range of topics in the tech industry from industry politics to mobile phone performance. From mobile phones to tablets, Efe has also kept a keen eye on the latest advancements and trends. He provides insightful analysis and reviews to inform and educate readers. Efe is very passionate about tech and covers interesting stories as well as offers solutions where possible.

Disclaimer: We may be compensated by some of the companies whose products we talk about, but our articles and reviews are always our honest opinions. For more details, you can check out our editorial guidelines and learn about how we use affiliate links.

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